
Abrasive or Restorative? Is Your Whitening Habit a Help or Hindrance to Oral Health?
Which snowball effect do you want for your teeth?
weigh it up
It’s a simple choice to make. Whiter teeth are achievable, but you need to know whether to swipe right or swipe left with some whitening products. Unwise choices can snowball into long term damage to your teeth. Choosing wisely can actually restore teeth and fortify them for the future. Which snowball effect will you choose?
We all want our teeth to be as good as they can be but, not at any cost!
Having great teeth encourages us to look after other areas of our oral health too. We might not skip an interdental brush when we’ve had a bad day!
Brightening teeth with whitening toothpaste is an inexpensive way to enhance the look of teeth. It makes us feel more confident, more inclined to smile.
But choosing the wrong whitening toothpaste could cost you in the end. Some whitening products contain ingredients that, in time, can harm teeth.

Whitening toothpaste ingredients to swerve
the bad
- Baking soda – high abrasion risk
- Charcoal – high abrasion risk
- Silica – you guessed it, high abrasion risk
- Hydrogen peroxide - ‘some studies have reported alterations of enamel surfaces, including shallow depression, increased porosity and slight erosion’
Suddenly, high street whitening products are wearing rather thin, much like the tooth enamel they suggest they’ll look after!
We take a look at a catalogue of calamities lying in wait for your teeth if you choose the wrong whitening products. Take a peek, if you need the extra oomph to put that charcoal toothpaste in the bin.

Medical Grade Products
revitalise and protect with
If you want to protect and remineralise your teeth so that your natural whiteness shines through, polish up with a subscription to VITIS Whitening Revitalise and Protect Kit. Or, if you’re not ready to go all in, start with VITIS Whitening Toothpaste.

Hydroxyapatite nanoparticles
repair, just nano
A nano repair technology. Hydroxyapatite is already the integral part of your tooth, making up most of its hard tissue. The hydroxyapatite we include in our whitening products can integrate with the enamel surface of teeth, forming a protective, wash-resistant layer.

Five Functioning Formulations
Rest assured that our formulations, when used as a Gleam Team in the VITIS Whitening Revitalise and Protect Kit, fulfil 5 vital functions for brighter, whiter teeth:
Anti-staining:
Polyvinylpyrrolidone (PVP) vamooses stains from tooth enamel and prevents them coming back. Tea, coffee, red wine, tobacco? There’s no room at the inn here!
Anti-tartar:
Our unique triple phosphate system delays and prevents the formation of tartar build-up. There’s nothing quite like feeling smug in the hygienist’s chair!

Polishing:
VITIS Whitening Toothpaste polishes tooth enamel without harming it so your tooth surfaces are smoother and brighter. Pearly!
Anticaries:
Fluoride protects and remineralises tooth enamel preventing the onset of dental decay. It’s a caries fighting duo alongside hydroxyapatite. You’re shielded!
Eliminating Sensitivity:
Hydroxyapatite nanoparticles integrate with tooth enamel, smoothing tooth surfaces and sealing tubules in dentine. Sensitivity? Not so much!
If you're looking after a retainer and feeling the pride of newly straightened teeth, combine whitening with retainer love in our Retainer Complete Care Kit.
The costly catalogue of calamities of some whitening products
don't get worn down
Tooth sensitivity
Some products wear away enamel and expose dentine tubules as they’re too abrasive. The dentine’s where tooth nerves are located. Suddenly, it’s argh and ouch every time you encounter hot or cold temperatures. Not only is your enamel ebbing away, so is your enjoyment of the full buffet of food and drink.
Abrasion cavities
Little notches in your enamel, where teeth meet the gum line, can begin to form. Your natural enamel has been worn thin, leaving your teeth vulnerable to acids caused by plaque. Abrasion cavities are noticeable by you and possibly other people. Ironically, your whitening toothpaste has begun to draw attention to your teeth for all the wrong reasons.
Discolouration
Your tooth enamel is naturally much lighter than what lies beneath – dentine. That has more of a yellowish hue. Don’t let your ‘whitening’ toothpaste be the undoing of the natural whiteness of your teeth.
Increased risk of longer-term damage
Tooth enamel is tooth armour. Without it, softer parts of your teeth are exposed, risking the beginning of decay, particularly along your gum line, or worse, below your gum line.
At Healthy Smile Pharmacy, we’re here to educate and help
brighter days ahead
Choosing the right products for your teeth now and their long-term health is what we do. Now, let’s go brush (gently, and with a soft toothbrush, of course)!