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Toothpastes
Gum health, enamel care, whitening, or orthodontics – find the toothpaste that optimises your oral health.
Daily Care Medical Grade Toothpastes
Tailor your toothpaste to your teeth and gums and find a toothpaste for your daily needs.

CONVENIENT. FLEXIBLE. REPEAT.
Your oral hygiene sorted by subscription
From orthodontics to retainers, whitening to gum health and healing, and denture care, we deliver.
- Save money on medical-grade products
- Medical-grade teeth, gum and soft tissue care in a subscription built for you
- Swap, change frequency, amend your subscription, or cancel anytime
Squeeze out the Facts
Understand what makes medical-grade toothpaste different from high-street brands. Explore specialist formulas for whitening, enamel repair, orthodontics and gum health.
Q: Does whitening toothpaste work?
Absolutely! Quality whitening toothpaste like VITIS Whitening removes surface stains from coffee, tea, and food while polishing teeth to their natural brightness. The secret? Nano-repair technology with hydroxyapatite that restores enamel and banishes discolouration. You won't get Hollywood veneers overnight, but consistent use delivers genuinely brighter, whiter teeth – and protects against sensitivity too. Now that's a win-win!
Q: What's the best whitening toothpaste?
We're obsessed with VITIS Whitening Toothpaste! It combines nano-repair hydroxyapatite technology to restore enamel with gentle polishing agents that lift stains without damaging teeth. The apple-mint flavour is divine, and it tackles sensitivity whilst brightening your smile. Medical-grade formulation means serious results – pair it with VITIS Whitening Mouthwash for maximum glow-up power. Your teeth deserve the good stuff!
Q: How much toothpaste should I use?
A pea-sized blob is all you need – honest! More foam doesn't mean cleaner teeth. For kids under three, use a smear the size of a grain of rice. With orthodontic toothpaste like VITIS, the semi-liquid texture works harder in those tricky brace spaces, so a little goes a long way. Save your pennies and your teeth by keeping it modest!
Q: Is fluoride bad for you?
Not at all – fluoride is your teeth's best mate! It strengthens enamel, prevents cavities, and helps remineralise early decay. The key is using the right amount. Too little leaves teeth vulnerable (which is why you should only spit after toothbrushing, not rinse, to keep the higher levels of fluoride protection working for you); too much during childhood can cause fluorosis. VITIS toothpastes contain optimal fluoride levels (1450ppm) for brilliant protection. For kids, check with your dentist about the perfect amount for their age!







