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Whitening & Enamel Care
Remineralise and restore natural whiteness while guarding tooth enamel.
Daily care whitening and enamel protection
Optimise tooth enamel with nanohydroxyapatite toothpastes.

CONVENIENT. FLEXIBLE. REPEAT.
Your oral hygiene sorted by subscription
From orthodontics to retainers, whitening to gum health and healing, and denture care, we deliver.
- Save money on medical-grade products
- Medical-grade teeth, gum and soft tissue care in a subscription built for you
- Swap, change frequency, amend your subscription, or cancel anytime
Polish Your Knowledge on Whitening and Enamel
Explore whitening methods, hydroxyapatite technology, and specialist products that restore, protect, and deliver naturally radiant teeth.
Q: What is tooth enamel?
Enamel is your teeth's superhero armour – the hard, protective outer layer guarding against cavities, sensitivity, and damage. It's the hardest substance in your entire body! Your tooth enamel is made up almost entirely from a substance called hydroxyapatite. Despite being tough, enamel can weaken from acidic foods and drinks, plaque acids, and poor oral hygiene. Once damaged, it won't regenerate naturally, so protecting it with fluoride toothpaste and proper care is absolutely crucial for lifelong dental health! Toothpastes which include HApRepair, nanoparticles of hydroxyapatite, remineralise eroded or worn tooth enamel. This helps to restore teeth’s natural whiteness and prevent cavities forming. Within the VITIS range, both the whitening and the anticaries products contain nanoparticles of hydroxyapatite.
Q: Can tooth enamel grow back
Unfortunately, no – enamel can't regenerate once lost. But here's the brilliant news: you can remineralise and strengthen weakened enamel before it's gone! Fluoride toothpaste and hydroxyapatite nanotechnology repair early damage, restoring minerals and reversing initial decay. VITIS toothpastes deliver medical-grade enamel protection and repair. Prevention is everything – protect what you've got with proper oral hygiene and specialist products!
Q: Does teeth whitening damage enamel?
Quality whitening products don't damage enamel when used correctly! VITIS Whitening Toothpaste actually strengthens enamel whilst removing stains, thanks to nano-repair hydroxyapatite technology. It is also low abrasivity. Avoid highly abrasive whitening toothpastes such as charcoal varieties – they can cause sensitivity and damage. Medical-grade whitening toothpastes with enamel-protective ingredients deliver brilliant results safely. Always choose dentist-trusted brands that restore whilst they brighten such as VITIS Whitening!
Q: What is hydroxyapatite toothpaste
Hydroxyapatite is natural nanotechnology that rebuilds tooth enamel! It's the same mineral your teeth are made from, so it bonds perfectly to repair microscopic damage, fill tiny cracks, and restore strength. VITIS Whitening contains nano-repair hydroxyapatite that simultaneously whitens and protects. Think of it as your teeth's reconstruction crew – remineralising whilst preventing future problems. Medical-grade care at its finest!






