
The Nanotechnology of Hydroxyapatite
VITIS Whitening: It Doesn’t Get Brighter Than This - Maximum Whiteness, Minimal Abrasion
We all want to flash a smile, really flash a smile, the sort of smile that dazzles, disarms, charms, generally scatters sunshine and brightens our day, right? To enhance a whiter, brighter version of your smile, Healthy Smile Pharmacy are here to introduce the benefits of nanotechnology.
Smile for the camera and for your wellbeing
Smiling elevates our sense of wellbeing. Researchers say smiling at yourself in the mirror each morning can reduce ‘distress, improve wellbeing and alleviate depression’ and that ‘a smile signals a willingness to engage in a positive social interaction’. Yes, please to both!
We can be even more inspired to smile when we’re fresh out of orthodontic treatment (we salute you), clinical whitening treatment (get you) or showing off the hygienist’s heroic efforts. These are the smiles you want to celebrate and maintain. You’re camera ready. Say hydroxyapatite! Wait ...
What’s hydroxyapatite?
Here come the benefits of the science ...

Hydroxyapatite is the naturally occurring mineral form of calcium apatite – the main structural component of your tooth enamel.
VITIS Whitening products like those in our whitening kit harness hydroxyapatite’s nanorepair technology.
Hydroxyapatite:
- Has the ability to integrate with the enamel surface of your teeth
- Is both a bioactive and biocompatible compound
- Forms a protective, wash-resistant layer on your teeth
It’s your ticket to:
- Whiter, remineralised and shielded teeth. Now who’s confident?
- Reduced sensitivity. Relief at last!

Hook up with the Gleam Squad
VITIS Whitening Toothpaste gently polishes your teeth, restoring and maintaining their natural shine. It’s also safe for daily use as it has low abrasivity. That's something, that can’t be said for other whitening toothpastes, we’re looking at you, charcoal! With VITIS nanorepair technology, you’re future proofing your teeth. Now, that’s forward thinking at its best!
VITIS Whitening Mouthwash complements VITIS Whitening Toothpaste by swooshing into hard-to-reach areas. You can keep a daily date with it, too. It helps to retain active whitening substances in the mouth for longer periods so you’ve a valid excuse to swan around, knowing your teeth look good. Now that’s tooth swagger!
This Gleam Team's work shows up in as little as 10 days*. Teeth are whitened, revitalised and polished. Some might say it’s a little like a spa for your teeth, we couldn’t possibly comment, but, this dynamic whitening duo do remove extrinsic stains caused by food and drink and prevent further potential stains taking up residence. Marvellous.

Five properties to shield your whiter, brighter smile
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Use the combined whitening power of the VITIS Whitening Revitalise & Protect Kit and you’ll enjoy the five pillars of whitening:
Anti-staining:
Brush off, stains! Polyvinylpyrrolidone (PVP) helps banish stains from tooth enamel’s surface and prevent staining coming back.
- Tea stains? Tamed!
- Coffee stains? Cancelled!
- Red wine? No one will know!
- Tobacco? Totally gone!
Anti-tartar:
Say ta-ra to tartar! The unique triple phosphate system stops tartar in its tracks. You can’t say fairer than that for your pearly whites (or your hygienist's wrists, for that matter)! It’s triple stickers for you next visit.
Polishing:
Tooth surfaces are smoother and so brighter. But, more importantly, no teeth are harmed in the process. Now that’s more like it. Charcoal, take note!
Anti-decay:
The force field of fluoride couples up with hydroxyapatite and goes to work protecting and remineralising tooth enamel preventing the onset of dental decay. Relax, you’re shielded!
Eliminating Sensitivity:
Hydroxyapatite nanoparticles integrate with your tooth enamel, effectively smoothing tooth surfaces and sealing tubules in dentine, that part of your teeth that lets you know when its exposed – by screaming at you.
Let the hydroxyapatite calm that drama. You can take an ice-cold toast to that and not wince at all. Cheers!
That whiter, brighter smile you’ve been promising yourself?
In all honesty, with VITIS Whitening, we can’t promise you’ll be scattering real sunshine, but we do know your smile will be scattering your personal sunshine, which is even better!
*Dentist-controlled efficacy study. Tooth whitening in people with extrinsic staining from intake of tea, coffee, smoking, and other staining food and drink.