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An Easy Habit Between Dental Visits: Clinical Grade Daily Care
You’ve been tipped in the chair, scaled, polished and, if you’re lucky, thoroughly stickered too!
In short, your smile’s re-set.
Treatment free, it could be 6 –12 months before you see the dentist and hygienist again.
That’s a lot of daily care in between. Up to:
730 brushes with your toothbrush
730 swishes of mouthwash
365 minding your interdental gaps
4 toothbrushes
... and probably an ulcer at some point ...
Once you see the very ‘daily-ness’ of oral health set out in numbers, things become clear: smile care really is day-in, day-out daily care.
So why leave product choice to chance, to randomly stocked supermarket shelves, to it’ll do or a wing and a prayer?

WHAT YOU MIGHT NOT REALISE:
Clinical grade daily care isn't reserved for people in active treatment
You put effort into your oral care; the formulations of your products should work just as hard for you.
Here’s why:
1. Most outcomes of dental check-ups are determined by the care you take in between appointments.
2. Alongside diet and movement, tending to your smile’s a top 3 daily health care essential.
3. Beyond combatting plaque bacteria, you can add value to brushing and rinsing, including when things are going well, by choosing products wisely with active ingredients at clinically meaningful levels.
4. With clinical ingredients and multi-functional formulations, gum comfort can be yours, enamel care and safe whitening become possible, alongside keeping sensitivity away and reducing bacteria long term.
5. Early signs of mild gum inflammation, enamel softening or slightly elevated cavity risk need your daily attention before you sit in the dentist chair again.
6. Subscribing to science-supported, clinical daily care removes the guesswork of the high street so there’s no need to choose from a bamboozling array of products manufactured to take care of bacteria but often little else.
NOT JUST FIGHTING PLAQUE, ADDING REAL EXPERTISE
Why you should make tailored daily smile care a clinical grade habit
You brush daily. Make your daily care habits work harder for your smile - at the sink and for the hours in between - clinically harder.

WE’LL SHOW YOU THE CREDENTIALS
We choose products because their clinical grade has scientific provenance
Our clinical grade daily care subscriptions are science-led formulations arising from research and manufactured so that dental professionals place their trust in them.
They come from labs that:
- Are dedicated to oral health research.
- Formulated from active ingredients at levels that make a real clinical difference.
- Innovate with unique technologies such as DENTAID’s Haprepair, with its ability to repair tooth enamel, and Ricerfarma’s Gengigel and its biomimetic high molecular weight hyaluronic acid.
- Formulated by scientists specialising in pharmaceuticals, biology, galenics (think scientists who say: here’s an ingredient that we know works, let’s make sure it works in a usable toothpaste, mouthrinse, gel ...), engineering, and dentistry.
Ready to choose tailored clinical daily care for your mouth?
You can choose to benefit from the real thing, on subscription, to build optimal habits on the days your dentist can't be there.

FOR DELICATE GUMS
Clinical grade daily gum care for gums prone to bleeding and inflammation
A subscription to a Healthy Gums Kit means clinical ingredients work with the biology behind bleeding and puffy, sore gums. Look after delicate gums due to pregnancy, some immunosuppressant medications, diabetes, smoking and vaping, or just a predisposition to gum inflammation.
Multi-mechanism formulation includes:
Cetylpyridinium chloride (CPC): Kills and inhibits the bacteria whose toxins inflame gum tissue. Results? Less plaque accumulation, less bleeding, and reduced risk of gingivitis taking hold between appointments.
Pro-vitamin B5 (Panthenol): Supports the gum tissue itself by soothing irritation, improving moisture retention to help gums recover more quickly when stressed.
Zinc lactate: Anti-inflammatory and antibacterial in its own right, but it also works in tandem with CPC to specifically target gingival bleeding. It’s a clinical combination you can be sure of.

CARING FOR GINGIVITIS
When gingivitis needs additional clinical grade care
If gums need ongoing protection and healing from gingivitis, then a subscription to a Gum Heal and Protect Kit keeps you clinically covered before you see the dentist again. The Gum Heal & Protect Kit means clinically proven ingredients get to work on inflamed, sore, or recovering gum tissue every single day.
Multi-mechanism formulation includes:
High molecular weight hyaluronic acid (HMW HA): Mimics the hyaluronic acid naturally present in healthy gum tissue, accelerating tissue regeneration, reducing swelling, and forming a long-lasting protective barrier over damaged or vulnerable gums. Not just that, but all while supporting the moisture retention that keeps gum tissue resilient.
Fluoride: Strengthens and protects tooth enamel and eliminates bacteria to prevent decay and the onset of gum disease – because healthy gums need healthy teeth beneath them.
Lactoferrin: Protects the oral environment against the bacteria responsible for tooth decay, adding an antimicrobial layer of defence that works alongside the HA.
Aloe vera, betaine & bisabolol: Effective soothing actions that work in combination on irritated tissue: calming the discomfort that inflamed gums cause day to day. More ease between appointments for you and your gums.

REPAIR, REINFORCE, REMINERALISE
When micro-cavities and enamel softening and erosion are present
Clinical grade daily enamel care for teeth at risk of decay or erosion, often caused by acidic diets or drinking fizzy drinks or brushing teeth too hard. A subscription to the Cavity Repair & Protect Kit means three specific mechanisms are working in your mouth every day – repairing, reinforcing, and remineralising enamel between appointments.
Triple-mechanism formulation includes:
Hydroxyapatite nanoparticles: Chemically identical to the natural mineral building blocks of teeth, these nanoparticles combine and integrate directly with tooth enamel, filling microscopic cracks and imperfections, forming a protective coating resistant to acid attack, and actively rebuilding through integration with enamel, rather than simply protecting.
Fluoride: When combined with hydroxyapatite, fluorapatite crystals form which are more acid-resistant than hydroxyapatite alone, giving enamel a harder, more durable surface that is measurably better at resisting the conditions that cause decay.
Xylitol: Starves acid-producing bacteria by denying them their fuel source, reducing the bacterial activity that drives both plaque formation and enamel erosion over time. Added to the formulations at clinically meaningful levels, xylitol’s bacteria reducing properties are fully harnessed. Nature, harnessed by the lab, working diligently for you.

NATURALLY STRONGER, NATURALLY WHITER
Whitening and brightening from a clinical grade starting point
This is where choosing a Whitening Complete Kit or a Whitening Essentials Kit can really make the difference between appointments. Maintaining your smile after clinical whitening in the dentist’s chair, using whitening trays at home, or simply keeping stains away and letting your natural hue shine through can all be supported with a subscription and ingredients that do plenty work for your smile.
The repair, protect, whiten multi-mechanism formulation includes:
Nanohydroxyapatite: Repairing enamel and supporting the natural white tone of your teeth.
Sodium Monofluorophosphate: Anti-caries and remineralisation properties protect at maximum recommended daily-use levels. Fluoride inhibits demineralisation and promotes the formation of fluorapatite, a harder, more acid-resistant mineral than natural tooth enamel. Alongside nanohydroxyapatite, the enamel-strengthening formulation means whitening daily is safer.
Sodium Hexametaphosphate, Pentasodium Triphosphate, Tetrapotassium Pyrophosphate: This anti-caries, anti-stain trio work as one clinical proposition. They disrupt calculus, leaving stains fewer places to bind to and they prevent new stains. Their effects last after ‘washing’ - you know, eating and drinking to you and me. Excuse us while we peel off a fresh dentist sticker for a solid evidence base for extrinsic stain prevention and whitening maintenance.
NOW YOU KNOW THE DIFFERENCE:
Clinical grade is convenient, not complicated
It’s exactly why we built our Daily Care subscription range.
It’s clinical grade:
On subscription – so you can ditch the high street hunt
On your schedule – so your excellent habits never stall
To your door – you can’t say easier than that.
Start building the habit.

OH, AND ONE LAST THING ...
That pesky ulcer: there’s a Gengigel for that
Gengigel Gel is a rapid healing all-rounder due to its clinical grade, high molecular weight hyaluronic acidthat’s engineered to stick, so prep up and keep it in your bathroom cabinet. Sorted.
Keep brushing – with one of the 4 toothbrushes you’ll get through this year!








